Do the numbers work for you?
Four numbers, ten seconds. See whether your client economics support buying qualified, attended appointments at $400 each — and what they'd need to be if not.
Your numbers.
The percentage of attended sales calls that become paying clients.
The average monthly revenue received from one new client.
The average number of months a client continues paying.
The number of qualified prospects who attend a sales call.
$400 per qualified attended appointment
Fixed price — a qualified prospect who books and actually attends.
Calculations assume a 30% gross margin after fulfillment costs.
Your fit
Borderline Fit
The campaign may be profitable on expected value, but your current numbers do not support the target 3.0x return.
Expected clients
1.50
Statistical average, not a guarantee
Expected campaign revenue
$105,000
Expected gross-profit return
2.6x
True ROI: 163% after the campaign cost
Estimated payback
3.8 months
RiskThere is a 21.5% chance of closing zero clients from this batch.
You currently close 5.0% of qualified calls. You would need to close approximately 5.7% to reach a 3.0x gross-profit return with your current retainer and retention.
Work with usWhat would your numbers need to be?
- Close rateCurrent: 5.0% · Required: 5.7%— below target
- Monthly retainerCurrent: $7,000 · Required: $8,000— below target
- RetentionCurrent: 10 months · Required: 11.4 months— below target